Description
We are a growing new car dealership seeking an experienced, results-driven General Sales Manager to lead our sales operations. This is a high-impact leadership role for a proven automotive retail professional who thrives in a fast-paced environment and is passionate about building high-performing teams and delivering an exceptional customer experience.
The General Sales Manager is responsible for the overall performance of the new vehicle sales department, including team leadership, inventory management, deal structuring, and achieving monthly and annual sales objectives. This individual reports directly to the Dealer Principal/General Manager and plays a central role in the dealership's profitability and culture.
Requirements
Key Responsibilities
Lead, coach, and develop a team of sales consultants and sales managers to consistently achieve unit sales and gross profit goals
Set daily, weekly, and monthly performance targets; actively track results and adjust strategies as needed
Manage new vehicle inventory levels, turn rates, aged units, and factory ordering in coordination with the manufacturer
Structure and review deals to maximize front-end and back-end gross profit while maintaining CSI standards
Collaborate with the Finance & Insurance department to ensure a seamless customer handoff and strong PVR performance
Monitor and respond to market trends, competitive pricing, and local market conditions
Maintain compliance with all federal, state, and dealership policies related to sales and financing
Oversee the desking process and provide hands-on support closing deals when needed
Develop and maintain a high-energy, customer-first sales culture
Recruit, hire, and onboard sales talent; conduct regular one-on-ones and performance reviews
Partner with marketing to support campaigns, digital lead management, and conquest strategies
Qualifications
Minimum 3–5 years of automotive sales management experience, with at least 2 years in a GSM or Sales Manager role at a new car franchise dealership
Proven track record of hitting or exceeding sales volume and gross profit targets
Strong knowledge of deal structuring, desking, and F&I fundamentals
Experience with factory ordering processes and OEM programs preferred
Proficiency with dealership management systems
Exceptional leadership, communication, and motivational skills
Valid driver's license with a clean driving record
